Not sure how I missed the whole Telegram thing back in February when WhatsApp went down. While nothing compared to WhatsApp’s 600 million active users, Telegram’s 50 million active users each sending 20 messages a day with no money spent on advertising is nothing to shake a stick at.

What intrigues me the most is that it is set up as a non-commercial organization promising to never show ads or sell your data, along with the ability to send “secret chats” with end-to-end encryption–only the two devices in question can read the message.

It’s a cool initiative; I’m curious how this all is going to shake out as Facebook continues to pour more money into Messenger and WhatsApp and vie for market share.

And please—feel free to Telegram me any time.